Women Take the Lead in Crypto Adoption: 34% Now Own Digital Assets

• A recent report from eToro revealed that cryptocurrency adoption among female retail investors is on the rise, with 34% of women now owning digital assets.
• The report found that the most popular reason for investing in crypto is the potential to make high returns, although many also believe in the power of blockchain tech.
• The rise in adoption of cryptocurrency among women is significant as it suggests that crypto is succeeding where traditional financial markets have sometimes failed.

Cryptocurrency has been steadily gaining traction in the retail investor space, with more and more people looking to invest in digital assets. Now, it appears that the trend is increasingly being adopted by the female population as well. According to a recent report from eToro, the popular social trading platform, cryptocurrency adoption among female retail investors is on the rise.

The Retail Investor Beat Q4 2022 report surveyed 10,000 retail investors across 13 countries and 3 continents, and found that 34% of women now own cryptocurrency, up from 29% in the previous quarter. This makes digital assets the most widely owned asset class for women after cash.

The report further revealed that the most popular reason for investing in crypto is the potential to make high returns. This is not surprising given the volatility of the market and the rapid appreciation of some assets, like Bitcoin. However, many of the female investors surveyed also believe in the power of blockchain technology and view cryptocurrencies as a transformative asset class.

The rise in adoption of cryptocurrency among women is significant as it suggests that crypto is succeeding where traditional financial markets have sometimes failed. Women have traditionally been underrepresented in the financial markets, but the increasing interest in digital assets shows that this is gradually changing.

This is supported by a survey released by BlockFi, a popular crypto lender, in October 2022. The survey showed that women were still bullish on crypto despite the challenges plaguing the market at the time. 22% of respondents stated that they were still open to buy bitcoin and altcoins in 2023, and one in 10 women had chosen crypto as their first investment.

The increasing popularity of cryptocurrency among female investors is a testament to the growing confidence in digital assets. As the industry continues to mature and expand, more and more women are likely to join the fray and help drive the growth of the sector. With increasing adoption and the potential for high returns, cryptocurrency could become a key asset class for female investors in the years to come.

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